Adams Strategy Firm

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When conceptualizing the logo for Adams Strategy Firm, I decided that the logo had to convey the word "strategy" with the first look. A design that was simple, yet bold. After a couple of drafts, a chess knight was designed. I decided to make it look rigid and minimalistic.

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In order to keep everything apples to apples, I decided to design the stationery with the same touch of forest green as appears on the logo.  The best option was to add a corner of green to the top left corner across all items and added a faded logo to the opposite corner for balance.