Adams Strategy Firm
When conceptualizing the logo for Adams Strategy Firm, I decided that the logo had to convey the word "strategy" with the first look. A design that was simple, yet bold. After a couple of drafts, a chess knight was designed. I decided to make it look rigid and minimalistic.
In order to keep everything apples to apples, I decided to design the stationery with the same touch of forest green as appears on the logo. The best option was to add a corner of green to the top left corner across all items and added a faded logo to the opposite corner for balance.